Do you have a message that you want to get out to the world?

What is it?

Wait, before you answer, let me just put one constraint on your message.  There is just one rule you need to adhere to when providing your message.

The One Breath Pitch

You have to give your entire message .... with ONE breath.

Some people call it an elevator speech.  I think that's too long.

Some people call it an executive summary.  I think that's too long.

Many people have many rules about what your message needs to have.

My rule is simple:  ONE breath.

Attention Spans Are Now In Seconds...

In the world of social media, with short clips of video.  Short bursts of characters.  Disappearing messages and all sort of other gimmicks, one really bad thing has happened.  People's attention spans have shrunk to just a few seconds.

The Necessary Three G's

So in the world today, if you want to make a pitch to someone, regardless if it's to convince them to go to a certain restaurant, or buy a certain auto, or to invest in your new business, you have to do the three "G"s:

• Grab their attention
• Give them the necessary information
• Get them to take action

And because they have very short attention spans, you have to do it quickly.  Do it in ONE breath.

So how will you make your pitch in one breath?

What essential elements will you include in your one-breath...

What should you say about a customer who appears to be doing something wrong?  Are they still right?  

If you tell them so, is that improper?  Is it a disservice?  Are you the one that is wrong? 

If you don't tell them it's wrong,  are you then the one who is right? Or wrong?

This is all so confusing.  But it doesn't need to be.

The customer isn't always right

If you are there to serve the customer, then providing them information or products that are not right for them is doing a disservice.  If you agree with them when it can harm them, cost them money or result in other negative consequences to them, then you are doing them a disservice.  When you agree with them when they are demonstrably wrong, you are doing them a disservice.

Serving the customer isn't always about agreeing with them.

Serving the customer isn't always easy.

Serving the customer doesn't always keep them as a customer.

But in the long run, serving the customer honestly and faithfully will result in a customer base of loyal individuals who understand that you truly do look out for their best interest by providing them with the best service or product you can ... even when you have to disagree with them. 

Your Best Customers Trust You

A customer base that trusts you through agreement and disagreement is one that will serve you best...