Can You Explain Your Idea Easily? The One-Breath Pitch.
Do you have a message that you want to get out to the world?
What is it?
Wait, before you answer, let me just put one constraint on your message. There is just one rule you need to adhere to when providing your message.
The One Breath Pitch
You have to give your entire message .... with ONE breath.
Some people call it an elevator speech. I think that's too long.
Some people call it an executive summary. I think that's too long.
Many people have many rules about what your message needs to have.
My rule is simple: ONE breath.
Attention Spans Are Now In Seconds...
In the world of social media, with short clips of video. Short bursts of characters. Disappearing messages and all sort of other gimmicks, one really bad thing has happened. People's attention spans have shrunk to just a few seconds.
The Necessary Three G's
So in the world today, if you want to make a pitch to someone, regardless if it's to convince them to go to a certain restaurant, or buy a certain auto, or to invest in your new business, you have to do the three "G"s:
- Grab their attention
- Give them the necessary information
- Get them to take action
And because they have very short attention spans, you have to do it quickly. Do it in ONE breath.
So how will you make your pitch in one breath?
What essential elements will you include in your one-breath presentation?
What will you find unnecessary ... and leave it out of your presentation?
Only ONE Breath
Craft it for brevity. Craft it for maximum impact. Craft it for ONE breath.
Forget the elevator pitch. That's too long.
It's time to do the One-Breath Pitch. The ultimate in efficient idea explanation.
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