Are You Clorox Or Are You Bleach?
The other day, I gave a story about how concentration seemed to transport me forward in time and how it can make time and events around you disappear. (Read it here..)
And there is another lesson that was learned in that grocery trip that my wife just observed while in the store.
Clorox Vs Bleach
While in the store, looking to pick up a bottle of bleach (yes, take that! you coronavirus..) she came across an interesting, but not entirely surprising finding: Completely empty shelves where the Clorox bleach was, while the "off-brand" bleach was completely full.
Hmmm... Same stuff. Obviously different demand.
You can't say it was the price, because the off-brand was cheaper. It wasn't because one is better than the other. There isn't ANY reason that one is sold out while the other isn't ... except ... brand recognition.
Clorox isn't alone
There are other brands that have become household names. In this case, you are not buying sodium hypochlorite, and you are not buying bleach, you are buying Clorox. Facial tissue? Nope...Kleenex. Smartphone? Nope again ... iPhone. Acetaminophen? Nope ...Tylenol.
What are you? Your business?
If you are looking to start, build, or expand your business, having a brand that is recognizable is a huge advantage. When you do that, your name becomes synonymous with the product. When people ask for that product or service and ask for i...