That's an INTERESTING idea...
How often have you heard the phrase "that's a good idea"?
If you are like me, you hear it all the time. It's likely when used, the idea is a good idea. But like most "good" ideas, no action is ever taken on it. Maybe because people are afraid that providing further refinement of the "good" idea undermines their original comment. If it was a "good" idea, then why are you changing it? So those "good" ideas simple fade away due to to the inhibition of refinement and action.
Some ideas that are not good, are still interesting...
The other problem with labeling something as a "good" idea is that we then write off other ideas that are not "good" as not being worth further consideration. Unfortunately the opportunities that are hidden in non "good" ideas are lost. You hear of many huge successes in life and in business as the "bad" ideas that were shelved for years, with their true potential only discovered years later. (Think of post-it notes.) It's clear the distinction between a bad idea and a good idea is perspective, situation and opportunity.
The Interesting Idea.
It's likely that something interesting can be found in just about any idea, good or bad. When something is interesting, we feel more free to explore it. To change it. To expand it. It's far easier to be open to modification of an interesting idea than a ...