Is The Customer Always Right?
What should you say about a customer who appears to be doing something wrong? Are they still right?
If you tell them so, is that improper? Is it a disservice? Are you the one that is wrong?
If you don't tell them it's wrong, are you then the one who is right? Or wrong?
This is all so confusing. But it doesn't need to be.
The customer isn't always right
If you are there to serve the customer, then providing them information or products that are not right for them is doing a disservice. If you agree with them when it can harm them, cost them money or result in other negative consequences to them, then you are doing them a disservice. When you agree with them when they are demonstrably wrong, you are doing them a disservice.
Serving the customer isn't always about agreeing with them.
Serving the customer isn't always easy.
Serving the customer doesn't always keep them as a customer.
But in the long run, serving the customer honestly and faithfully will result in a customer base of loyal individuals who understand that you truly do look out for their best interest by providing them with the best service or product you can ... even when you have to disagree with them.
Your Best Customers Trust You
A customer base that trusts you through agreement and disagreement is one that will serve you best...