Genuine
Genuine.
Just what does that word mean? What does it mean to you?
It sounds like it provides honesty. Something that is real. Something of value.
Perhaps its how you see yourself. Or the product or service you provide.
But can it mean something else?
What does it mean if another word is added? A word like ... imitation, or ...fraud, or ... artificial?
Genuine Imitation.
Genuine Fraud.
Genuine Artificial.
Now the meaning is entirely different. It doesn't have any positive connotations. It broadcasts a message of cheap, fake and ... avoid.
Why is this important?
You need to be sure that you don't leave your message half-finished. Don't let your audience "fill in the blank".
You may not like how they complete it.