Yup...we have all heard that saying, but in reality, we all do. At least initially.
Go into a book store. How do you pick a book from the shelf to see if you want to read it? The cover.
Go online and browse a category of books to purchase. How do you pick what you want to buy? The cover.
Now having said that, we may find that we are completely wrong about a book that we have selected. The book we select to read may be terrible, once we start reading it. A book that we ignore because of the cover may be the one that could change our life, but never will because we didn't select it by its cover.
People have covers too. What we wear. How we speak. The way we act. The people we surround ourselves with. These are all elements of the cover that we have. And each of those elements provides a glimpse into who we are, what we are and how we are. Those "You Cover" elements provide insight into the text of our "book", and what we have to offer to others.
But if our "You Cover" doesn't convey the right message to others, our "book" will never be read. It will limit our relationships with others. It may inhibit our introductions. It will reduce the sphere of influence we may have with others. Regardless of how powerful, helpful or compelling our book is, it is meaningless if it doesn't get read by the right people.
What does YOUR "You Cover" say about you?
If not, isn't it time to redesign your "You Cover"?
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