The Beatles ... And Everyone Else

The Beatles are universally known and generally loved by the vast majority of people.  Although their tenure was only 8 years (1962 - 1970), their work as a group lives on. That short span of years provided a truly unique experience.  

Music Genres

There are pop bands.  Rock and Roll.  Rhythm and Blues.  Reggae. Rap. Classical. Bluegrass. Opera. Show tunes. Folk. And dozens of other types of music.  Each of these categories has dozens, if not hundreds of entries, all categorized under these headings.  But under the genre of "Beatles", there is only one.  Only one group is like the Beatles.  Name just about any other band or composer, and there will be others that are "similar" or "comparable".  Not with the Beatles.  They were one of a kind.

The Beatles were able to create this unique genre for a variety of reasons.  They were "first to market" in many ways, despite being in the British Invasion.  They constantly evolved.  They built their music using the foundation of music from many other successful artists.  They maintained the momentum of success. They experimented.  They were in the right place when it came to new music technologies.  And together they were greater than just the sum of their individual talents.

And so, they defined the "Beatles Genre", and have been alone in that category ever since.  They did do some Rock and Roll, Blues, Ballads and other music types, but they were not defined by those genres, as many other artists were. 

Unique Genres

While the Beatles were unique in their music genre, there are others who are unique in their genres too.  Apple created a variety of genres that they dominated and still remain as the industry leader.  Same for Harley Davidson.  And Jagermeister.  Or Tesla. Fed Ex.   Each of these companies' innovation has created unique niches and genres that they define.  Some good, and some bad.  But regardless, they define them.  

Your Unique Niche

What can you or your company be known for?  How can you create a unique niche or genre that you will become known for?  It doesn't need to be complicated and in fact, you don't need to be the first to be doing it.  But just the first (or loudest) to claim it.  

What niche will you claim for your own? 

How will you make it your own?

How can you become a "Beatle" in your industry?