Mixed Messages
Messages
We are barraged with messages from the media on a daily basis. They come from everywhere. TV. The Internet. Magazines. Books. Social Media.
Everywhere you look there are different messages on virtually any topic you can think of.
And as soon as you can find one opinion on a topic, you can just as quickly find an opposing opinion on the same topic.
It used to be that the "food pyramid" based on grains was considered healthy. Now it seems that low or no carb is being promoted.
Overweight is unhealthy, but plus-size models are in.
Actors tout preventing climate change from their gas-guzzling private jets.
Millionaire politicians preach the evils of capitalism.
Smoking is bad but vaping is good.
Drug addiction ruins lives, but legalization is good.
Society Message Trends
Some of these are "fads" or "trends". But regardless, they send mixed messages to people.
Are your marketing messages congruent? Do they support the core theme of your product or are there mixed messages in your materials? If so, are they creating confusion for your audience?
Are there contradictory messages in your marketing efforts?
It's something to consider.
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