For Or Against?
There are two types of messages in the world.
Those that are offering you something to choose.
Those that are trying to prevent you from choosing something.
Success isn't based on negativity, it's based on positivity.
Imagine these marketing statements:
We don't want you to buy that phone.
We don't want you to buy that diet system.
Don't read that magazine.
Don't go to that movie.
Don't buy that product.
Do these messages inspire you to do something? Or not do something? In fact, I bet they have very little impact on your decision. It's not in human nature to respond positively to a negative message. You often just shut out negativity.
Moving "Away" Has No Focus
People may wish to move away from a product, service, person, etc., but without having an alternative target or focus to move toward, there isn't any progress. Each person may move in a different direction. Certainly, they won't move en-mass toward your product or service. By being negative, you have not forwarded your cause, product or service. At best you may have just managed to have people scatter, directionless, from the alternative.
What is the message you are projecting to other people?
Are you just "against" something? Or are you offering an alternative to choose?
Is a negative message how you want your company to be known and remembered?
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.